TOMS Redesign

  • SKILL: User Research, Wireframes, Prototype     DATE: 2016

I redesigned TOMS' product details page focusing on an optimized user experience and high conversion rates. In achieving my goals with this project, I conducted research on TOMS' current site, as well as created a comparative and competitive analysis with similar companies. I then was able to identify the key features for a redesign that would allow for a better user experience. I created sketches, constructed high fidelity wireframes, and a prototype of the wireframe to demonstrate the functionality of the redesign.

The fixed side bar is a key component that not only gives users a clear understanding in selecting their purchase, but also helps in creating high conversion rates as the check out button remains visible throughout the entire scroll of the page.

TOMS Gif

Design

TOMS Design 1 TOMS Design 2
TOMS Design 2
Current Website
TOMS Design 2
My Revised Wireframe

Research

TOMS Research 1 TOMS Research 2 TOMS Research 3 TOMS Research 4

Sketches

TOMS Sketch 1 TOMS Sketch 2

Comparative and Competitive Analysis

TOMS Sketch 1
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